Using the past 3 years of financial statements (from 2018, 2019 and 2020) prepare the answers for the following questions. The third question does not need the financial statements to be answered.
1. What is the growth prospect of Starbucks Coffee House Company between 2018 and 2020? Is the growth prospect higher or lower than the key competitors?
2. The breakdown of the Du Pont Equation
What is the source of the return? Does it come from profitability position, debt management position, or asset management position? Does it change over the last 3 years? How does it compare with the key competitors?
3. Starbucks has soft business periods (low sales) during the day, specifically lunch hour and 4 to 5 PM. This is partly due to the fact that consumer perceptions/ attitude view them as the morning stop for their cup of Joe before or on their way to work and at the morning and afternoon break at 10AM & 2PM.
We talked about how adding value to an offering could change a consumers attitude/ perception and positively impact their buying behavior. If you were the Marketing Director for Starbucks what value added improvements would you make to Starbucks to / strengthen the attitude of consumers that would improve their business during the soft business timeframes noted above.
This link will take you to Starbucks annual report for 2018, 2019, 2020
Fiscal 2018 Annual Report – 2018 https://s22.q4cdn.com/869488222/files/doc_financials/annual/2018/2018-Annual-Report.pdf
Fiscal 2019 Annual Report – 2019
Fiscal 2020 Annual Report – 2020