Social Media – Consumer Behavior

Social media has changed the way people interact in their everyday lives. Understanding consumers necessitates understanding how this audience uses social media. Charlene Li and Josh Bernoff of Forrester Research identify six types of social media users (creators, critics, collectors, joiners, spectators, and inactive)

1. In one-to-two sentences each, describe the six types of social media users and provide an example of each.

2. Describe one social media environment you participate in and identify at least three of the six types of users in this environment.

3. Explain each of the three types of social media users you have identified and describe how you have seen these behaviors displayed.


23 pages
12-pt Times New Roman font
1-inch margins on all sides