Rubric for Case (Report) Analysis Paper

For this assignment, you are to thoroughly review the Interbrand Global Brands 2020 Report and write your Report Analysis Paper covering the items below:

In-depth and well-organized report review and summary.
The major implications of the report including how the report contents are related to brand management concepts/theories/topics covered in class and real-life situations.
Personal perspectives critically stating your opinions and thoughts regarding the report.
Recommendations about how businesses can benefit from the report contents with specific examples.