Review the information in “MKT-838 Integrated Case Study.” This includes narrative information as well as financial and supporting documentation.
Write a paper (1,000-1,250 words) that suggests potential strategic actions relevant to the business case presented in “MKT-838 Integrated Business Case.” Include the following in your paper:
- A 1-2 sentence summary of the marketing opportunities inferred from the case.
- A discussion with rationales supported by research and theory for at least two viable strategic actions that address marketing opportunities inferred from the case. How do the mission, vision, and core values of Purple Cloud influence the viable options?