Janmar Coatings Case Study

Please note that the questions you are required to answer are:
How might one characterizer the architectural paint coatings industry and Janmar Coatings’ trade area?
How might one segment Janmar Coatings’ market area?
Which segment(s) represent opportunities for Janmar Coatings?
What is Janmar Coatings’ competitive position in its market area?
Which segment or segments should Janmar Coatings pursue?
What strategy should Janmar Coatings adopt to reach the segment(s) sought?