Select a U.S. brand and develop a marketing plan for selling it overseas. Select a country where you want to sell it (this brand should not be sold in this country at this time), and then
1.Analyze the key elements of the countrys culture, economic, and political environment. 2.Select a method of entry in the country and justify your selection. 3.Select and describe the target market. 4.Identify the key competitors and identify strategic elements that increase competitive advantage. 5.Analyze potential ethical issues in the practice of global marketing the US brand may encounter. 6.Identify a desirable brand image (it may differ than the image this brand has in the U.S.). 7.Identify key features/performance/benefits of the brand. Depending on the differences between the country you selected and the U.S., you may need to adjust the product features, benefits, and performance. 8.Select a pricing strategy. 9.Select the appropriate method of distribution. 10.Explain the role of the companys Marketing Information System in the global strategy. 11.Come up with a comprehensive communication and promotion strategy including the various methods (advertising, personal selling, sales promotions, direct marketing, PR, publicity) as well as detailed descriptions of key ads and promotional material.
