Marketing Analysis

Based on your team analysis of secondary research (Assignment #1), focus group analysis  (Assignment #2A), and the survey results, describe your initial thoughts on which market  segments hold the greatest …

Endorsement Campaign

Sports endorsements serve as a popular and effective means of promoting products and services to a sport’s particular fan base. When striking endorsement deals, brands will often have an athlete …

Green marketing

Locate an example of a company that is heavily involved in social or green marketing. -Make a report on the activities of the company.-Compare this company to a direct competitor …

Target Market

Segmentation and the Target Market This competency assessment assesses the following Outcome: MT219M3-3: Describe market segmentation and target marketing in a case scenario. Using the information on the target market, …