As you close your weekly meeting with Deborah she says There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.
After your meeting with Deborah you briefly meet with your team to discuss moving toward a more formal analysis.
Tiffany and Mike we need to provide a more detailed analysis you explain.Youve done a great job so far looking at what resources we need and potential countries but we need to really dig deeper on this.
Tiffany nods her head in agreement. Definitely she says.We need to look at some internal variables as well as political environmental sociocultural and technological environments of the countries that we are considering.
Mike interjects Well thats something we should consider but its not the only way to analyze this type of project. This is such a big decision and we need to give as much information as we can.
You reply Great point Mike. We should look at this from a couple of different angles.
The next stepin your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:
