Any topic (writer’s choice)

n class we discussed the difference between external marketing (strategies to bring the customer to your door) an internal marketing (what is the customer experience once he or she sets foot in the door.)


1. Click on the links below to view the videos.

Internal marketing (
Customer service (
2. Write your Initial Post and answer the questions below (one paragraph for each answer). Three paragraphs.

How will you communicate the concept of internal marketing and its importance, to your staff.
How will you create a culture of top customer service?
How will you measure and reward good customer service?